A specialized and accessible app for older people that helps users feel safer in the digital sphere while they are browsing on their mobile devices

Project Status

Contact us for more information: [email protected]

The Challenge

The many lockdowns during the pandemic and the need to keep in touch with family members and friends increased the use of digital devices and mobile devices. This created opportunities for scammers disguised as trustworthy websites. Older people are the main demographic targeted by this, as they often have lower levels of technological literacy and are too embarrassed to ask for help.

The Solution

  • An app modified for older people in the Israeli market in terms of content, ease of use and design language.
  • The app alerts users when they click on malicious links, but also grants them freedom of choice and serves as a safety net.
  • We provide a direct channel in conjunction with the Israel Internet Association that allows users to report suspicious activity, ask for help and get advice about various issues.

The Team

Yoav Fisher
Technological Development
Ori Bril
Business Development
Dana Marcovich Lahav
UX/UI Design
Ilan Carmeli
Product Manager